I love MailChimp. I can spend hours putting together emails.
I tried something a little different with this hand-lettering. Instead of scanning in pages and pages of writing (very difficult on a 8 x 11 scan bed and 12.5 x 19 papers that I insist on using for this) I just hovered over the pages with the GF1 and took photos of the script I liked. I then cleaned it up from there on the computer. I like the effect AND the cut-down on scan time a lot more. I do not think this would be a great approach for very fine letter work but I'm excited to try it eventually.
I loved putting together this email for my show. I had a couple of drafts where I typed the message out in my current favorite type family Calendas Plus but, in the end, I love the look of digitized hand-lettering. I'm going through a 10-year phase of really liking the way hand-lettering looks on a computer screen.
Lines Orchids / / / Fall 2013
We have the privilege of taking product and in-store photos for Lines Orchids. The owner of the family business has an incredible talent for purchasing and interior design and we collaborate with her to style her latest and greatest home and gift items. Our goal with these photos is to represent the products and lifestyle of Lines Orchids in a way that appeals to consumers who patronize brands like Terain, Anthropologie, Martha Stewart, and Real Simple.
Sometimes we simplify the styling of the products so there is a clearly represented item for purchase, other times we work on getting store layouts in order to encourage interest in visiting the store's location in Warehouse Row.
Another piece intended for my sister Katie who considers Charleston her second home. This was printed on my old Risograph duplicator. This machine, born in 1992, creates a film screen through which the image is printed onto a piece of paper. It was a machine originally intended for office use but has gained popularity with designers and printmakers because of the lux, retro quality of the print and the occasional variation in duplicates. And because they're incredibly well-made machines.
In this particular close-up of the image you can see how the film screen has crumpled across the color drum to create this ripple effect in the printed image. Usually the film screen will correct itself after a couple of copies so those first few prints are total one-of-a-kind variations.